We make purchases everyday, some of great importance and others of little effect. Our brains have a built in mechanism that makes a decision after a certain point of pondering. But sometimes we want to keep the switch in our brains from being thrown, we need to keep the product first and foremost in our minds for a good period of time. Often this will involve major life purchases, such as a wedding dress or a first home. While someone’s first car is rarely a Rolls Royce, their Rolls Royce is usually their first Rolls Royce. It is a major life decision, and one in which to be deeply involved every step of the way.
The good people at Rolls Royce understand this, and, like any great luxury car company, they offer bespoke customization at every turn. More than half of all Rolls Royce customers opt for the bespoke service, making choices concerning the application of unique paint colours, coach lines and tread plates, to whole vehicle designs featuring champagne sets, humidors and picnic cabinets .
“It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires,” said Torsten Müller-Ötvös, Rolls-Royce CEO. “With highly bespoke…models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year.”
In August 2011 Rolls-Royce announced an expansion of its bespoke operation to meet growing demand, doubling the number of bespoke experts working at the Home of Rolls-Royce in Goodwood by the end of the year. The company is also about to expand its manufacturing facility, partly due to the increase in demand for bespoke cars. Work will begin next month.
Phoenix Valley luxury automotive enthusiasts can have a look at some examples of the final product and learn more about the bespoke service at Scottsdale Rolls Royce. Rolls Royce is also common name at high end Phoenix Valley auto auctions, so interested parties should stay tuned to Vroom for updates and alerts.
