Chanel transformed the Grand Palais in Paris into a real-life supermarket to showcase its fall ready-to-wear show Tuesday.
Models, including Kendall Jenner, walked among aisles of Chanel-branded edibles, like pasta, soda, meats and cleaning products, holding little Chanel chain shopping baskets in what was a collection that would appeal to all ages.
As for the clothes, crop tops mixed with classic skirt suits, including one “the color of honey and jam” and a Hefty-bag tweed coat that had a light glazing of refrigerator frost. Accessories of fake candy necklaces and handbags wrapped in meat packaging complemented the grocery store theme.
Meanwhile, the trainers-as-fashion trend continued to gain traction. Models sported knee-high sneakers that seemed to mesh perfectly with everything from pleated skirts to leather pants.
If you’re wondering where all the designer groceries will go, no worries – all of the real food was given to charity through Chanel’s in-house caterers, while the packaged goods will be refashioned into window displays in Chanel stores worldwide.
