Rails, a Los Angeles-based lifestyle brand renowned for its effortless Southern California-inspired designs, recently opened its first brick-and-mortar establishment in Arizona.
The store has transported its reimagined wardrobe essentials to Scottsdale Quarter shopping center, offering women’s and men’s collections featuring premium fabrics and unmatched hand-feels.
Founder and Creative Director Jeff Abrams started the brand with little fashion experience. In just 15 years, it’s become a global brand.
“I began with a hat and a hoodie, learning the fashion industry from the ground up with little technical experience,” he said. “The core of our brand has always stayed the same: to create products that feel just as good as they look. We then introduced our signature Hunter shirt, which put us on the fashion map and remains a staple in our collections.”
Rails has surpassed $1 billion in retail sales and amassed an organic following of influential figures, including Taylor Swift, Jennifer Lopez, Reese Witherspoon, Beyoncé and more.
“Our goal isn’t to chase fleeting trends but to create timeless staples that build an emotional connection with our customers, focusing on quality, comfort, and that signature soft hand-feel that defines everything we do,” Abrams said.
The new store is part of Rails’ continued effort to expand its retail presence by opening four new locations per year, bringing the comfort, quality, and fabrics that make the brand exceptional to customers worldwide.
“Scottsdale is already home to many of our loyal customers, who resonate with our easy, Southern California-inspired aesthetic,” Abrams said. “Our new store offers a chance to deepen our connection with both longtime fans and new customers, providing a space where they can explore the full range of our collections.”
Abrams added that the store is also perfect for hosting exclusive events and creating meaningful in-person experiences.
“Being so close to Scottsdale, it feels like a second home to us, and we’re so excited to bring that sense of community to life in such an amazing city,” he said. For more, visit rails.com.
