On April 25, gorjana, the jewelry brand known for its effortlessly chic and Southern California-inspired designs, will officially open its 100th retail location at Scottsdale Fashion Square. More than just a celebration of growth, this opening carries special meaning for co-founder Gorjana Reidel, marking a heartfelt return to her roots.
Raised in Scottsdale, Reidel’s earliest experiences in fashion retail began at this very mall, where she worked at GUESS and BCBG during college. While studying at Arizona State University, she met her husband – now the CEO of gorjana – Jason Reidel. A chance visit from Jason to BCBG rekindled their connection, eventually leading to the founding of the store, which was launched a few years later from their apartment.
With such a personal history tied to the area, opening the 100th store in Scottsdale feels like a full-circle moment for the couple and the company they built. Located on the lower level of Fashion Square, the store embodies the relaxed elegance and modern aesthetic that gorjana is known for.
Customers will be welcomed into a thoughtfully designed space that captures a laid-back, luxe vibe while showcasing iconic collections. In-store stylists will be available to help guests craft their perfect layered look through personalized styling sessions.
To mark the grand opening, the brand is offering exclusive gifts with purchase and complimentary one-on-one styling experiences. The celebration also reinforces gorjana’s continued dedication to giving back. With over $2 million donated to national organizations focused on women and children, the brand also encourages schools and charities to reach out through their donation request form for future fundraising support.
Set to open its doors on April 25, the store is a meaningful homecoming and a tribute to the journey that started it all. Located at 7014 East Camelback, the store invites new and returning customers alike to experience the next chapter of gorjana’s ever-growing story. Learn more at gorjana.com.
