Barry’s, the pioneering HIIT studio known for its high-energy cardio and strength interval training workout, launched a “Friends With Benefits” campaign through September 22. This exciting initiative invites current clients to bring a first-timer friend to class – and both clients will receive their next class for free. The campaign aims to share the unparalleled experience of Barry’s workouts with new friends and fitness enthusiasts.
“One of the easiest ways to make fitness more fun is doing it with friends. Whether they motivate you to show up to class, push yourself a little harder, or help you try something new – we believe there’s always room for friends in our Red Room,” Kristina Barbusci, General Manager at Barry’s Scottsdale, said. “We’re excited to welcome more first-timers to our studios through this campaign and reward our clients!”
Barry’s blends high-intensity treadmill cardio with strength training in its signature RUN x LIFT classes. Each day of the week focuses on different muscle groups for the strength-training workout to achieve accurate results and to help reduce the risk of injuries, including upper body, lower body, abs and total body.
Barry’s was founded in 1998 by Barry Jay and John and Rachel Mumford in West Hollywood. Now, there are over 88 studios across 14 countries and more than140,000 members of the Barry’s Fit Fam.
Barry’s opened its first-ever Arizona location on North Scottsdale Road in 2024. It features its iconic Red Room with dim red lights, antimicrobial rubberized flooring, a booming sound system with specially curated playlists from best-in-class instructors, weights, bands, benches, and state-of-the-art Woodway treadmills.
Research shows that working out with others boosts motivation, accountability, and enjoyment. A study found that 95 percent of people who started working out with friends completed it, compared to 76 percent who went solo. The friend group was also 42 percent more likely to maintain their efforts.
The Scottsdale location offers a range of class packages and memberships, with options starting at $30 per class and class packages starting at $145. For more information, visit barrys.com.
