In the heart of the Valley, a family-owned business is redefining cold water immersion therapy. Desert Plunge, born out of personal struggle and perseverance, is not only providing a revolutionary product but also offering a testament to the power of family, innovation, and resilience through the founder’s passion to normalize the mental health conversation.
It all started in 2019 when Matt, the founder of Desert Plunge, faced significant mental health challenges. Seeking solace and healing, he turned to cold water immersion therapy – a practice renowned for its physical and mental benefits. However, as he searched for a cold plunge that was both high-quality and affordable, he was met with disappointment. Most products on the market were either too expensive or not designed to withstand the scorching heat of the Southwest.
Rather than settling for a subpar solution, Matt channeled his determination into years of research, development, and design. His goal was clear: to create the perfect cold plunge that combined affordability, durability, and functionality. The result was Desert Plunge, a product that stands out from competitors by offering superior quality at thousands of dollars less.
A Unique Partnership and Thoughtful Design
One of the key elements that sets Desert Plunge apart is its smart design, achieved through a unique partnership with Grizzly Coolers. This collaboration has enabled Desert Plunge to incorporate top-tier insulation and build a product capable of thriving in hot weather climates.
They have three offerings: a Wide model that can accommodate two people, their all-new Exclusive, or the Exclusive tub, which is only for the DIY community. Each cold plunge comes equipped with every feature a user would need, including a pump, filter, custom-made pre-filter, childproof lockable lid, and a chiller that cools water to a refreshing 39°F. For those seeking an extra level of cleanliness, an optional ozone system ensures the water remains cold, clean, and continuously circulating.
Customer-Centric Simplicity
Desert Plunge is known for its exceptional customer service and streamlined user experience. The company has simplified the setup process to make cold water immersion accessible to everyone. Each unit arrives pre-assembled, and customers receive a welcome email with a short instructional video that walks them through connecting the hoses. The plunge operates with a single plug and uses a standard 110V outlet. To top it off, every order includes a charcoal hose filter for filling the plunge with pure, clean water.
A Growing Reach
Desert Plunge is proudly based in Mesa, Arizona, where customers can pick up their units locally. However, the company’s reach extends far beyond the Valley. Desert Plunge ships to Canada, Hawaii, and all across the United States, bringing the benefits of cold water immersion to homes nationwide.
Changing Lives One Plunge at a Time
What began as a personal wellness quest has now become a thriving family business. Desert Plunge delivers an exceptional product and provides a tool for individuals seeking physical recovery, mental clarity, and overall health improvement.
The company’s story reminds us of the incredible things that can happen when innovation meets purpose. For Matt and his family, Desert Plunge is more than a business – it’s a mission to make wellness accessible to all.
Whether you’re an athlete, a busy parent, a high-performing executive, or someone seeking mental clarity, Desert Plunge invites you to experience the transformative power of cold water therapy. Visit Desert Plunge in Mesa or explore their offerings online to start your journey today.
