< PreviousDubbed the “Social Media Quarterback” by the Arizona Super Bowl Host Committee, global speaker, sports podcaster, writer, digital strategist and Arizona native Jeramie McPeek is the man in charge of bringing Super Bowl LVII to life on social media. Since graduating from Walter Cronkite School of Journalism and Mass Communication at Arizona State University, McPeek spent 24 years with the Phoenix Suns as the team’s vice president of digital and brand strategy and has been published in national magazines and won two Emmy awards. In 2016, he launched his social media agency, Jeramie McPeek Communications, which serves local and national clients, including the Cactus League, Fiesta Bowl and Arizona Super Bowl Host Committee. McPeek first joined the Arizona Super Bowl Host Committee to manage social media for Super Bowl XLIX in 2015. With the big game returning to State Farm Stadium next month, he is back in position as “Social Media Quarterback” for Super Bowl LVII. “I’m happy to be back with the Committee again for the second time around. Obviously it’s a very exciting time!” he says. As “Social Media Quarterback,” McPeek oversees all of the Arizona Super Bowl Host Committee’s social media accounts, which are recognized by the handle @AZSuperBowl on Instagram, Twitter, Facebook and TikTok. He and his team have been actively posting Super Bowl LVII content on a daily, weekly and sometimes hourly basis since fall 2021. The goal is to shine a spotlight on the state of Arizona, give people a behind-the- scenes look into the hundreds of events and community outreach activities the Arizona Super Bowl Host Committee is activating throughout the state and get fans excited for the game itself. “There’s a lot going on and a lot to talk about, and it makes for a fun role operating and managing social,” says McPeek. While this is Arizona’s fourth time hosting the Super Bowl, McPeek and the Arizona Super Bowl Host Committee are making sure to create an exciting and unique experience surrounding Super Bowl LVII. This season, he will use social media to give fans innovative ways to get involved and keep up with events by utilizing new technology features on social media channels, such as Instagram Stories and Reels, using social media influencers as brand ambassadors to spread the message of Arizona and running big giveaways in the coming months. The re-imagined Social Media Command Center inside the Phoenix Convention Center will also give fans an interactive opportunity where they will be able to look through a plexiglass wall and watch McPeek and his team in action, take selfies with the giant LVII roman numerals, meet Spike the mascot, view trending Super Bowl posts on a video wall and more. “Arizona is my home. I love this state, and it’s pretty special to know that the entire sports world is going to be watching a game from Arizona. They’re going to see the beautiful landscape of our state and the sunsets and the mountains and cacti and the vibrant downtown,” says McPeek. “I think it’s just really cool that we get a chance to shine that spotlight on Arizona and let people know what an amazing place this is, so I do have a lot of pride in getting the chance to be a part of that through the Arizona Super Bowl Host Committee.” n 202 3 EDITION 60 INARIZ ONA How ‘Social Media QB’ Jeramie McPeek is Taking the Super Bowl LVII Experience to Instagram & Beyond BY SAVANNAH LEEDY PROFILE Jeramie McPeek, center, was the keynote speaker for the #SB57 Business Connect Program recently, sharing his social media learnings with local businesses that were selected to be a part of the program. The supplier diversi initiative was designed to promote equitable and inclusive procurement practices at NFL events. Pictured with him le to right: Summer Boland (AZ Super Bowl Host Commi ee), B.J. Waymer (NFL Business Connect), Jennie Patel (AZ Super Bowl Host Commi ee), David Waymer (NFL Business Connect). , CO U R T E S Y @ A Z S U P E R B O W LINARIZ ONA 61 202 3 EDITION Super Bowl LVII #SB57 will be the fi h Super Bowl that @Jeramie has been a part of. Photos of children from the Boys & Girls Club mentioned in the above photo. The Arizona Super Bowl Host Commi ee is holding several youth football clinics as part of its communi e orts and commitment to leaving a legacy in Arizona beyond the Super Bowl. Arizona Cardinals legend and Arizona Super Bowl Host Commi ee Executive Chair Larry Fitzgerald and NFL Commissioner Roger Goodell recently visited a local Boys & Girls Club to present a Legacy Grant of $25,000 to cover the club’s flag football program for a year. Additionally, they surprised Boys & Girls Club Coach Michael Luck with two tickets to Super Bowl LVIl. , CO U R T E S Y @ A Z S U P E R B O W L , TA N A H U G H E S , CO U R T E S Y @ A Z S U P E R B O W L , CO U R T E S Y @ A Z S U P E R B O W L , CO U R T E S Y @ A Z S U P E R B O W L , CO U R T E S Y @ A Z S U P E R B O W L , CO U R T E S Y @ A Z S U P E R B O W L , CO U R T E S Y @ A Z S U P E R B O W L In addition to playing Social Media QB for the Arizona Super Bowl Host Commi ee, @Jeramie and his team support the social media e orts for the Vrbo @Fiesta_Bowl, which also plays its games at State Farm Stadium. The o cial mascot of the @AZSuperBowl Host Commi ee, Spike will be appearing at events throughout the communi during the weeks and days leading up to Super Bowl LVII. @Jeramie shot this candid photo of a happy and relieved Tom Brady on his iPhone 6, upside down by his hip and facing backwards, as Brady walked out of the New England Patriots’ locker room a er winning Super Bowl XLIX in 2015. Quickly posted with the caption “Elvis has le the building,” the image was the most viewed and liked of the thousands that were posted by @AZSuperBowl during the year-long activation around that last Super Bowl in the state.202 3 EDITION 62 INARIZ ONA Lauri Tanner, CEO of Treasure House Grace, Treasure House resident, dances at Celebri Game Night , THURLKILL S TUDIOS, LL C , THE CREA TIVE DIS TRIC T , THE CREA TIVE DIS TRIC T , THE CREA TIVE DIS TRIC T Kurt, Brenda and Zack Warner with Mrs. Glendale at Celebri Game Night Lauri Tanner, CEO, speaking at Celebri Game Night with DJ Dizzie Ramsey of Just ENERGY Entertainment to her right Super Bowl LVIIZ ack Warner was never bullied in high school—probably because he was the son of Pro Football Hall of Famer Kurt Warner, but the minute school was over, he was a ghost. No one invited him to birthday parties or to go out with them,” says Lauri Tanner, CEO of Treasure House Phoenix, an active living community for young adults with intellectual and developmental disabilities. Every year, 111,600 intellectually and developmentally disabled teens age out of school- based services (treasurehouse.org). Once they graduate, many fall into a liminal space, forgotten and ignored by society. Inspired by their eldest son, Zack, who suffered a traumatic brain injury as a young child, Kurt and Brenda Warner founded Treasure House in 2018. They wanted to create a place where young adults with intellectual and developmental disabilities could “come together to overcome perceived challenges, develop meaningful relationships and contribute their gifts to society” (treasurehouse.org). The Warners tapped Lauri Tanner, an experienced nurse, pediatric hospital CEO, and Treasure House board member, to lead the organization. “I was CEO of a children’s hospital specializing in pediatric rehabilitation,” says Tanner. “I used to help save kids’ lives. Now, I’m helping these young adults have vibrant, meaningful, productive lives with as much independence as they want.” Because of Treasure House, young adults like Zack have independence in a safe place, but no longer live in isolation. “A lot of our residents got bullied, so they didn’t have friends when they came here,” says Tanner. Now they are learning how to have healthy relationships. The 29 residents at Treasure House range in age, with most between 19–35. The oldest resident is 50. Tanner said the age range is based more on developmental rather than chronological age. For some residents, Treasure House is a stepping stone to complete independence. For others, it is their forever home until their medical or aging needs require assisted-living facilities. Residents have private apartments in a beautiful facility in Glendale. There is 24-hour supervision at the campus, a full-time chef, a dietician and life coaches. Residents learn life skills, like managing money, scheduling doctor’s appointments and healthy eating habits. Most residents want to work, and 95 percent of those who want to work have jobs. Some have two jobs, while others work and go to college. Treasure House transports the residents to and from work, school, grocery shopping and appointments. “We find out what they want to do and make it happen!” says Tanner. Treasure House residents have a variety of planned activities in their downtime, including hiking, biking, a golf group and a theater group. Residents also enjoy working out at Mountainside Fitness. One resident named Matt runs every day on the treadmill. Before coming to Treasure House, he wouldn’t go inside big box gyms. “Now, he walks into (Mountainside), and he’s like Norm of ‘Cheers,’” says Tanner. Treasure House residents pay $3,300 per month for room and board, although the total donor cost per resident is $6,000 per month. Tanner fundraises approximately $1.5 million annually to cover the gap. Tanner and the Warners have big dreams for Treasure House. They recently launched the Growing Home Campaign with a goal to raise $10 million over the next three years. They want to guarantee the present and future of Treasure House Phoenix to ensure that it is financially attainable for anyone and also begin the research and development for a national expansion. Tanner hopes to launch six more campuses before she retires. Based on Tanner’s work over the last four years, there is every reason to believe she will accomplish that goal. To learn more about Treasure House or support the Growing Home Campaign, go to www.treasurehouse.org. n “ INARIZ ONA 63 202 3 EDITION Treasure in Our Own Backyard BY STEPHANIE PERRAULT FEEL GOOD , THURLKILL S TUDIOS, LL C Treasure House, near 75th Ave. & the 101 in Glendale, was founded in 2018 by Brenda & Kurt Warner.A nticipation has been building around Super Bowl LVII since the NFL awarded Arizona the hosting honors in 2018. With just one month until the big game, the Arizona Super Bowl Host Committee is ready to give visitors and locals an unforgettable experience. “We’re focused on executing every detail at the highest level, so everyone has an incredible time,” says Leslie Miller, the committee’s communications director. “We are ready for the global spotlight of the Super Bowl and showcasing why Arizona is a great place to live, work and enjoy!” Beginning Feb. 4, the committee will host events throughout the week, from Glendale to Mesa. “Locating Super Bowl events throughout the Valley is a testament to the collaboration and leadership of our partners and elected officials,” says Jay Parry, the committee’s president and chief executive officer. “Each community [has] something unique to offer visitors and locals.” One standout event is the first ever official Super Bowl watch party at Margaret T. Hansen Park, which will be free. Other highlights include the Super Bowl Experience presented by Lowe’s, a FanDuel Party and a Super Bowl Gospel Celebration. Additionally, the committee has a variety of projects slated through February focused on giving back to the community. “Hosting [the] Super Bowl reaches beyond the football field, and we want to make sure we are leaving Arizona better than before Super Bowl LVII,” adds Miller. Check out the full lineup of events below. For more information and to purchase tickets for events, visit www.azsuperbowl.com. – Super Bowl Experience presented by Lowe’s Feb. 4–5 and 9–11, Phoenix Convention Center Opening Night presented by Fast Twitch Feb. 6, Footprint Center Super Bowl Gospel Celebration Feb. 8, Mesa Arts Center Historic Old Town ESPN Main Street Tailgate Feb. 8–12, Old Town Scottsdale Bud Light Super Bowl Music Fest Feb. 9–11, Footprint Center NFL Honors presented by Invisalign Feb. 9, Symphony Hall Super Bowl Experience presented by Lowe’s Feb. 9–12, Margaret T. Hance Park FanDuel Party Feb. 10, Tempe Beach Park Taste of the NFL Feb. 11, Chateau Luxe Official Super Bowl Watch Party Feb. 12, Margaret T. Hance Park 202 3 EDITION 64 INARIZ ONA Let’s Get Ready to Super Bowl! BY CASSIE BRUCCI EVENTS For the fourth time in 27 years, the Super Bowl returns to the Valley. To mark the occasion, the Arizona Super Bowl Host Committee wants to make it the biggest celebration yet. Arizona Super Bowl Host Commi ee CEO Jay Parry From le , Sco sdale Mayor David Ortega; Jay Parry, president and CEO of the Arizona Super Bowl Host Commi ee; Spike, the Arizona Super Bowl Host Commi ee mascot; Glendale Councilmember Joyce Clark; Peter O’Reilly, executive vice president of club business and league events for the NFL; and Goodyear Mayor Joe Pizzillo. Super Bowl LVII , ARIZ ONA SUPER BO WL HOS T C OMMIT TEE8787 NORTH SCOTTSDALE ROAD • 480-607-4444 • WWW.OLIVERSMITHJEWELER.COMWhat to Wear A great Super Bowl look calls for a sporty vibe while keeping it stylish and warm at the big game. MEN’S PIECES John Smedley Knit Full Zip, $480; Robert Barakett Tee, from $70; AG Mini Check Chino, from $198; On Sneaker, from $139. STYLE Complete outfits for him and her available at The Clotherie at Biltmore Fashion Park. 202 3 EDITION 66 INARIZ ONA WOMEN’S PIECES John Smedley V-Neck, from $360; Sarah Alexandra Blouse, from $365; MOTHER Denim, from $118; Officine Générale Sneaker, from $169. For an elevated-meets-sporty vibe for both him and her, this combo of chic slacks, tees, zip-up sweaters and sneakers comes in for the win. For Him & Her , DUKE PHO T OGRAPHY WOMEN’S PIECES Joe’s Jeans The Mia, $218; Crown Jewel White Tee, $60; Mauritius Sofi Star Leather Jacket, $298; Vintage Havana Sneaker, $140; Capri Designs Clear Wristlet, $18.50; DIFF Lenox Sunglasses, $ 105. Complete outfit available at Jules & JC Scottsdale. A cool graphic tee layered with a leather jacket and paired with super soft camo joggers and fresh white sneakers make for a warm and fashionable feel. More layering with an edgy moto jacket and a classic white tee and jeans combo. The crop wide-leg jean hits perfectly to highlight the fun sporty sneakers. Add in the clear wristlet with your essentials and you are game-ready! BY SARAH SOMMER, FASHION STYLIST, AND TOM SIMON, OPERATING PARTNER AT THE CLOTHERIE AT BILTMORE FASHION PARK WWW.STYLEDBYSAR.COM, @STYLEDBYSAR WWW.THECLOTHERIE.COM, @THECLOTHERIE MEN’S PIECES Mauritius Mens Leather Jacket, $315, available at Jules & JC; Spiritual Gangster Carpe Diem T-shirt, $58, available at Jules & JC; Jeweled Stemless Glassware Collection, $25, available at Jules & JC; Sub_Urban Riot Camo Joggers, $78, available at Jules & JC; Cole Haan Sneakers, $160, available at Nordstrom. INARIZ ONA 67 202 3 EDITION Super Bowl LVII For HimFor Her , DUKE PHO T OGRAPHYKimpton Hotel Palomar Phoenix Listen, if you want views similar to the ones that you would get on the top of a mountain (but without the climbing), ride the elevator up to the rooftop pool at this downtown Phoenix hotel. With views reaching far and wide, you could easily spend a whole day dipping your toes into the turquoise waters while staring at the sky. www.hotelpalomar-phoenix.com, @palomarphx 202 3 EDITION 68 INARIZ ONA FOUND:RE Phoenix Hotel Found: A trendy boutique hotel with a strong focus on those extremely gifted in the art department. So, if you’re traveling with someone who isn’t super interested in football, try bribing them with a trip to the Phoenix Art Museum, Arizona Opera and many other fabulous places that are all super close by. And with the industrial rooms filled with magnificent art by local artists, it’ll feel like a sleepover at a gallery. www.foundrehotels.com, @foundrephx Renaissance Phoenix Glendale Hotel & Spa We’ve all been guilty at one point or another for a “get in, get out” mentality—do what you came to do and nothing else. But while you’re in town for the Super Bowl, you might as well do what you came to do (watch the game) while staying at a high-quality place. Located a mile away from State Farm Stadium, the hotel makes your life easier because you can walk to the game and avoid parking fees and traffic jams. www.marriott.com, @glendalerenaissance The Wigwam If all the jumping and shouting for your favorite team isn’t enough to fill the sports-shaped hole in your life, I challenge you to 54 holes of golf. Yes, 54. Or lace up your tennis shoes and head over to one of the resort’s nine courts. Maybe even practice your freestyle stroke in one of the pools. After a few nights here, you’ll be as relaxed and as fit as an NFL athlete. www.wigwamarizona.com, @wigwamresort Arizona Biltmore, A Waldorf Astoria Resort Kids love water slides, I don’t make the rules. While you’re probably already earning major brownie points for being in the same state as the Super Bowl, you can earn even more when you stay at this Waldorf Astoria resort. And parents, when you need a break from the outskirts of a large cannonball, saunter on over to the adults-only pool or book a calming CBD massage at Tierra Luna Spa. www.arizonabiltmore.com, @arizonabiltmore , ARIZ ONA BIL TMORE, A W ALDORF AS T ORIA RESOR T , FO U N D : R E P H O E N IX H OT E L , KIMP T ON HO TEL P AL OMAR PHOENIX , RENAISSANCE PHOENIX GLEND ALE HO TEL & SP A , THE WIG W AM Stay WHERE TO BY ALYSSA GRABINSKI INARIZ ONA 69 202 3 EDITION The Larder + The Delta The Larder + The Delta’s seasonal menu is stacked with loads of ingredients currently at their peak. Overseen by Chef Stephen Jones, a 2022 James Beard semifinalist, the menu champions the diversity of local Arizona produce with dishes that demonstrate how one ingredient can be presented in many delectable ways. To ensure a reservation at the popular Phoenix spot, get ahead of the masses and make sure to submit a Super Bowl large party request. www.thelarderandthedelta.com, @thelarderphx La Piazza Al Forno Has there ever been a greater combo than pizza and football? Devour a finger-licking-good pie after the Super Bowl game at the nearby La Piazza Al Forno— just about five miles away from the State Farm Stadium. Pop in for a Neapolitan pizza, a Roman-style pizza or a New York-style pizza for a crunchy, cheesy touchdown. Not craving pizza? Pasta, chicken and dessert are also available. www.lapiazzafamiglia.com, @lapiazzaalforno OAK on Camelback The illustrious Phoenix eatery, OAK on Camelback, is here to fill your belly with the best eats of the Valley. Munch on lox pizza or the blissfully sweet cinnamon roll at brunch. Crunch on fish tacos and flatbreads with a side of beer at happy hour. Vegetarians, this is your moment, too. With an exclusive list of veggie dishes, you won’t feel left out from all the food fun. Oh, and don’t tell them I told you, but ask about the brunch secret specials! www.oakoncamelback.com, @oakoncamelback Haus Murphy’s Finding good German food in Arizona is like playing a game in the pouring rain on a bitterly cold day— difficult, but not impossible. Yet, once you do, there’s no turning back. Allow me to introduce you to Haus Murphy’s. For over 25 years, this Glendale spot has served potato pancakes, schnitzel, sausages and other German staples to the community. For an authentic cultural experience, snag a seat at one of the long family-style tables and have the meal (and experience) of a lifetime. www.hausmurphys.com, @hausmurphys1 , FLEMING ’S PRIME S TEAKHOUSE , AL ONSO P ARRA , LA PIAZZA AL F ORNO Dine WHERE TO Fleming’s Prime Steakhouse & Wine Bar at Park West Treat yourself (and your friends and family) to a fancy meal after your favorite team brings home the Vince Lombardi Trophy. A quick five-minute drive from State Farm Stadium, Fleming’s gives new meaning to the evolution of relaxed luxury. Guests can explore a range of prime steaks and California-led wines among other Beyond Steak and plant- forward entrées in a lively but luxe atmosphere. Not to mention their unmatched hospitality to finish off the day with another win. www.flemingssteakhouse.com, @flemingssteakhouse , OA K O N C A M E LB AC K , HA US MURPHY’S Super Bowl LVIINext >