Scottsdale Fashion Square’s newly renovated south wing shines even brighter with the reopening of Blue Nile’s showroom – the only one in Arizona. The newly renovated 1,200-square-foot space is part of the Macerich portfolio, known for its one-of-a-kind retail properties.
The reopening of the showroom marks a significant moment for the brand as it’s come a long way from being a solely online experience when it debuted 25 years ago in 1999. Now, Blue Nile has 18 physical locations and an online presence.
Customers are greeted by an elegant setting designed to enhance their shopping experience. Blue Nile strongly emphasizes jewelry education, offering consultations where expert jewelers provide detailed information about the Four Cs: cut, color, clarity and carat weight. These consultations are vital to helping customers make informed decisions, whether they are purchasing jewelry for an anniversary, engagement, birthday, or just for fun.
“Enhancing our retail offering remains a core element of the south wing redevelopment initiative,” David Hyatt, General Manager for Macerich, said. “We were delighted to be Blue Nile’s original home in Arizona, and even more so knowing that the unparalleled experience we offer loyal shoppers has earned their confidence in creating an all-new market-exclusive showroom.”
The showroom features private consultation rooms, allowing clients to explore curated collections in an intimate setting. This personalized approach will enable customers to view an expansive array of engagement rings, bridal jewelry and luxury diamond pieces that embody the Blue Nile brand.
For those with more immediate needs, such as a gift or a special occasion, Blue Nile recently introduced a curated collection of diamond jewelry essentials available for same-day purchase. In addition, the brand has expanded beyond natural with the introduction of lab-grown diamonds, which offer additional price points and align with many clients’ growing interest in sustainable jewelry.
“Our new showroom gives us the ability to take our clients on a journey to view engagement and bridal, luxury diamond jewelry and an expansive array of unique pieces that showcase our Blue Nile story,” Showroom Manager Joe Provenzo said.
As Scottsdale Fashion Square continues expanding its luxury offerings, Blue Nile’s showroom is a shining example of the shopping center’s dedication to providing exceptional retail experiences. With nearly 60 unique-to-market retailers, Scottsdale Fashion Square remains a premier shopping destination. To browse the online jewelry catalog, visit bluenile.com.
