From Local Insights to National Celebrations: The Journey of Girl About Town

In the vibrant landscape of Arizona’s event planning scene, Meghan Alfonso stands out as the CEO and Founder of Girl About Town (GAT). Established in 2018, GAT evolved from a blog about local dining to a prosperous event coordination firm and travel concierge service, catering to clients from all over the globe.

Photos courtesy of Girl About Town

Growing up in Scottsdale and being a fifth-generation local, Meghan became the go-to friend for restaurant recommendations and social gatherings. Her natural talent for organizing events was recognized early on when she was voted “party planner” in her senior superlatives at Desert Mountain High School. GAT morphed into a full-fledged business when bachelorette party planning put the company on the map, leading to over 500 groups served in 2022 and even a feature in The New York Times.

Today, GAT focuses on a wide range of events, from children’s birthday parties to milestone celebrations and proposals. Meghan, a wife and mother to an almost three-year-old, understands the challenges families face when planning special occasions. This understanding drives her commitment to providing a comprehensive service that alleviates that stress.

With over 130 shelves stocked with items such as hats, tote bags, disco cups, balloons, and even custom picnic setups, GAT can cater to virtually any theme or event. Meghan emphasizes the importance of quality, ensuring that all products are vetted and safe for use in clients’ homes.

Among GAT’s many services, proposal planning is one of Meghan’s favorites. Witnessing couples embark on their journey together is an experience she cherishes. Whether it’s coordinating the perfect venue, hiring a photographer, or arranging a romantic dinner, GAT manages every detail to create unforgettable moments. VIP clients are treated to a unique Bride Box, complete with a personalized t-shirt and local goodies, further enhancing the experience.

Meghan has taken bold steps to expand her brand into new cities, including Chicago, Nashville, New Orleans, St. Louis, Palm Springs, and Denver. With aspirations to reach international markets next year, Meghan is excited about the future of GAT.

Meghan Alfonso with her family.

Her guiding philosophy – “it’s not what you know, it’s who you know” – reflects her belief in the power of connections and adaptability. GAT prides itself on being a reliable partner in the event planning process, ready to tackle any challenge and ensure clients enjoy their celebrations.

With Meghan Alfonso at the helm, Girl About Town is more than just an event planning company; it’s a celebration of life’s special moments. From intimate gatherings to grand celebrations, GAT is dedicated to making every occasion memorable. For more information, visit girlabouttown.org.

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