Jiff (@jiffpom), Doug (@itsdougthepug), Tuna (@tunameltsmyheart), *insert your pup here*. Phoenix-based marketing and PR agency, Serendipit Consulting, is looking to create the next canine social media superstar and it could be yours. Their nationwide ‘Make Fetch Happen’ search, which launched appropriately on August 26 in honor on National Dog Day, is set to run through Friday, September 13 and is open to any and all dogs.
One furry, four-legged winner will receive an entire brand identity package in an effort to propel it toward celebrity status including social media channel creation or enhancement of existing channels, brand positioning, formulation of a tagline, logo and other creative asset development. Strategy and content for future social media posts will also be provided…talk about a pawsome opportunity.
To qualify, the dog’s owner(s) or temporary caretaker must be active on social media, willing to contribute content of their experiences, and convey genuine enthusiasm for the process. The winner is not required to travel to Phoenix but welcomed to for the branding session. All dogs whether young or old, far or near, in a shelter or with their forever family, are encouraged to enter!
The idea for the search came from the agency’s love for dogs and of course, all things marketing. “Our culture at Serendipit Consulting can really be summed up to two things: people who are insanely passionate about marketing and people who love dogs,” said Alexis Krisay, partner and president of Marketing at Serendipit Consulting.
For more information or to enter a dog, visit: info.serendipitconsulting.com/make-fetch-happen.
