EyeBuyDirect, the leading online retailer for prescription eyewear, has announced the launch of the “Eyewear Pride” collection and video in partnership with Lele Pons—singer, actress, global entertainer and ally to the LGBTQ community.
The new rainbow-colored frames are a symbol of support for a more accepting and inclusive world. To further the cause, the eyewear brand will be donating 100% of the frame sales (up to $50,000) to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) youth.
The Eyewear Pride campaign does an amazing job of encouraging self-expression and self-love.
Anytime I have a chance to participate in something like this, I think of my dad — an openly gay man — who has taught me so much about what acceptance, love, and pride look like. I’m proud of how this campaign celebrates diversity and inclusion while bringing much-needed visibility to the important work done by The Trevor Project.
– Lele Pons
The Eyewear Pride frames are available for $19 and include six rainbow translucent styles in four shapes: Bright and Optimist (square); Unity (rectangular), Diversity (round), and Positivity and Joyful (horn). Consumers can add mirrored lenses in rainbow colors for a fun and fashionable look for their Pride celebrations.
At EyeBuyDirect, we believe everyone deserves to live their life freely and express themselves openly, regardless of their background or who they love.
This year we’re excited to honor Pride with a collection that represents equality for all and benefits an important cause, while also partnering with Lele Pons—a strong advocate for the LGBTQ community.
– Sunny Jiang, CEO at EyeBuyDirect
For the second consecutive year, the eyewear brand is supporting The Trevor Project and its life-saving mission by donating a portion of proceeds from the collection sales to the organization.
Fashion can be such a wonderful way to express Pride, and we’re honored to work with EyeBuyDirect on our third collection together that we hope folks will wear all year long.
The Trevor Project is here always to provide free, 24/7 crisis services to LGBTQ youth. We’re extremely thankful for EyeBuyDirect’s generous support which will help us keep expanding our reach and working to protect LGBTQ young people through research, education, advocacy, and more.
– Sofi Goode, Senior Corporate Development Associate at The Trevor Project
Shoppers can customize their Eyewear Pride frames by adding blue light blocking protection, tinted lenses, and other prescription options to meet their eye health and style needs. Consumers can get their frames fast by choosing 2-day delivery for $29.
This collection is part of the Buy 1, Give 1 program, which allows customers to donate a pair of glasses with every purchase to someone in need around the world.
