‘Greenery’ is Pantone’s Color of the Year

Pantone has selected Greenery, a fresh and zesty yellow-green shade, to be its 2017 Color of the Year.

Widely recognized as the world’s authority on color across art, fashion and home décor, Pantone looks at global trends when deciding its annual color.

Iconic @Gucci helped set the stage for #Greenery with meticulous use of the hue in modern collections, like this from Spring / Summer 2017 And, how chic is their #GucciGarden? 🍃

A photo posted by PANTONE (@pantone) on Dec 9, 2016 at 6:27am PST

Reminiscent of the first days of spring, Greenery is meant to revive, restore and renew.

According to a press release:

“Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”

Take the time to appreciate the #Greenery in your life. India + Magnus are photographers that started @haarkon_ to document the places they visit through their 📷 lens. They often look for 🌿in urban environments + unique spaces.

A photo posted by PANTONE (@pantone) on Dec 12, 2016 at 6:34am PST

Indeed, designers such as Gucci (pictured above), Michael Kors, Balenciaga and Zac Posen have already incorporated the effervescent green hue into their spring 2017 collections.

Here’s to a mindful and connected 2017!