From heel to tippy toe, you can now completely customize your Jimmy Choos.
The designer shoe brand announced last week that customers now have the option of customizing their soles, including the shoe’s style, material and heel height.
“Women have always had a special relationship with shoes,” Jimmy Choo creative director Sandra Choi told Elle. “It starts with the fairytale of the shoe in stories such as Cinderella and stays with us throughout our lives.”
Customers can tap into their inner Cinderella by opting for gold-plated monogrammed initials on the soles of each shoe.
“Bringing this made-to-order service directly to our customers allows us to faithfully preserve our heritage,” Choi said, “while allowing every woman to have a unique pair of shoes.”
