Longtime Valley business owner and philanthropist Shauna Kupetz McRae is inviting curious shoppers to explore Jonathan and Max, a new modern-day lifestyle boutique now open in Uptown Phoenix.
The store offers an eclectic, stylish blend of all McRae’s favorite things: décor, art, accessories and thoughtful gifts for men, women and children. Located just north of Camelback Road, Jonathan and Max is the product of McRae’s collective market expertise, retail knowledge and creative expression.
“The store is a reflection of my life; it’s things that I would have or gifts I would purchase for my friends and family,” McRae said. “There’s no psychology behind my buy-ology, it’s just an assortment of beautiful and useful things that catch my eye, that I think others might appreciate, too.”
Following a foray into the Scottsdale retail scene in 2010 with artisan boutique JAM, McRae was propelled into a role as a business coach and strategist via JAMMIN Lifestyle. Jonathan and Max marks her return to the retail space, but with a spin that suits her current family-based lifestyle. The shop shares space with Benjamin Studio, her husband Benjamin McRae’s architecture firm.
“Family businesses come in all shapes and sizes, and we hope that ours inspire other families to create an effective way to be together that works for them,” McRae said.
With the store now open, McRae is already imagining future family business expansions and plans, including “shop-ups” at the boutique where shoppers can peruse local handmade and refurbished items ranging from furniture to painting and jewelry. For more information, visit jonathanandmax.com.
