For sale at $1.395 million by Shelli Yares Poulos and Sela Poulos of ROCO Luxury Homes and RETSY, this unique and historically significant mid-century home is situated in Scottsdale’s historic Sherwood Heights neighborhood.
This 1958 home offers a rare opportunity to own a piece of American housing history, as it’s part of the revolutionary “electri-living” movement that took hold in the post-war era, a concept that changed the way we experienced home living. Originally developed in the late 1950s, the property is a testament to the pioneering spirit of the time and the innovative minds that brought electrification into American homes.
In 1956, D.D. Castleberry, a visionary real estate developer, built an all-electric demonstration home in Sherwood Heights to showcase the practicality and convenience of electric-powered living. Castleberry’s demonstration was part of a larger initiative known as the “Live Better Electrically” (LBE) campaign, which aimed to promote the benefits of electrified living across the country.
The campaign gained national attention, particularly through the endorsement of actor Ronald Reagan, who at the time hosted General Electric Theater. Reagan’s tours of his own electrified home, as well as his promotion of General Electric’s technology, helped drive the campaign’s success.
“This property is a living piece of American innovation history, demonstrating how Scottsdale embraced forward-thinking development during a transformative period in American residential architecture.” Agent Sela Poulos said. “Castleberry and his contemporaries were the tech visionaries of their time. They reimagined residential living through technological advancements at a time when the nation was undergoing immense change.”
The home has been thoughtfully updated to blend modern comforts with its mid-century roots. In 2013, the house underwent a meticulous renovation by Catalina Custom Homes, led by Russ Mason, who happens to be Castleberry’s son-in-law. The result is a perfect balance between its historic past and the needs of contemporary homeowners.
With breathtaking views, the property features curated furnishings that complement a rich history. The furnishings are available for separate purchase, allowing the new owners to maintain the carefully considered aesthetic.
As Scottsdale continues to evolve, homes like this one in Sherwood Heights stand as important landmarks, representing both the past and future of American residential architecture. This listing offers the rare opportunity to own a piece of this storied history. For more information, visit retsy.com.
