Name: Jake Steinfeld
Age: 61
Title: Co-Founder, Blue Cross Blue Shield of Arizona Get Fit. Don’t Quit! program
Marital status: Married to my wife of nearly 32 years, Tracey
Kids: One daughter (Morgan-27) and three sons (Nick-25, Zach-20, Luke-18)
City you live in: Pacific Palisades, CA
A typical day in my life includes…
a 42-minute workout at 3:45 a.m., six times per week.
I was born…
in Brooklyn, NY.
My favorite thing about Arizona…
is that it’s where my wife Tracey hails from.
I’m listening to…
Cat Stevens and Simon & Garfunkel.
My family…
is awesome!
If I could have dinner with anyone, it would be…
my grandmother, who passed away before I launched my career. She was my biggest fan and unfortunately, did not get the opportunity to celebrate my accomplishments.
One thing I cannot live without…
is my family.
When I was younger, I wanted to be…
an NBA basketball star
I’m inspired by…
My wife and kids every single day
The one person who motivates me is…
my wife, Tracey
If I could change anything in the world, it would be…
creating a world where everyone gets along and making healthy habits more accessible to everyone, regardless of their circumstances.
The perfect day would be…
That no matter where you were, or where you went, everybody was smiling. It would make life so happy for everybody.
My first job was…
delivering newspapers in my neighborhood in Brooklyn, NY.
My favorite escape…
Maui, Hawaii.
My life…
is beautiful.
I’m currently working on…
our 2020 Get Fit! Don’t Quit! Spotlight Awards program, where we’ll be honoring Arizonans who are inspiring health in their communities. We honor businesses and organizations across the state that have incorporated minor changes to create a major impact in the health and wellness of others. I also recently produced a feature film on overcoming adversity called, “The Grizzlies,” that opens nationwide on Feb. 28.
Always…
smile!
Never…
complain!
Favorite Quote…
“Stick to the fight when you’re hardest hit – It’s when things seem worse that you must not quit. Don’t quit!”
Biggest Dream…
I’m living it every single day by working to instill positive healthy habits in others.
My pet peeve…
when people are late.
More about Jake…
Jake Steinfeld is the fitness industry’s reigning icon. A street-smart entrepreneur responsible for creating the personal fitness training industry, Jake continues to develop successful businesses and brands through Body by Jake. He created FitTV, the first 24-hour fitness network, which he later sold to NewsCorp. He also partnered with Universal Music Group to launch the “Don’t Quit!” fitness music label, featuring compilations and music tracks by today’s hottest artists. Jake is a New York Times and Wall Street Journal best-selling author of several titles. In addition to writing, he is also a television and movie producer. Jake is the founder of Major League Lacrosse and the World Series of Youth Lacrosse, Chairman of the National Foundation for Governors’ Fitness Councils, and has proudly served as Honorary Mayor of Pacific Palisades, CA.
Get Fit. Don’t Quit! was created by BCBSAZ and Jake Steinfeld to empower Arizonans to live a healthier lifestyle through fun and engaging videos and tips on how to be more active, eat better and live well. The program is built around the idea that small steps can lead to a big payoff and teaches people positive changes they can make in their day-to-day lives to support long-term wellness. For more information on the program, visit getfitdontquit.com.
Blue Cross Blue Shield of Arizona (BCBSAZ) is committed to helping Arizonans get healthier faster and stay healthier longer. With a focus on connecting people with the care they need, BCBSAZ offers health insurance and related services to more than 1.5 million customers. BCBSAZ, a not-for-profit company, is an independent licensee of the Blue Cross Blue Shield Association. The company employs more than 1,800 people in its Phoenix, Chandler, Flagstaff, and Tucson offices. Through advanced clinical programs and community outreach, BCBSAZ is inspiring health. To learn more, visit azblue.com.
