Phoenix-founded restaurant group Genuine Concepts will open its seventh bespoke location of one of the Valley’s favorite neighborhood hangouts, The VIG, in late spring at Dana Park in Mesa. This is the first East Valley location for the restaurant.
Founded by Tucker Woodbury and Jim Riley in 2006 with the opening of The VIG Arcadia, Genuine Concepts has grown into a Valley-wide collection of hyperlocal, community-driven restaurants and bars.
This new location has been crafted with the unique history of the area in mind, from the wall art to the welcoming front porch that doubles as a lush, green, 2,500 square foot trellis-topped dining patio and rambling interior reminiscent of a Mesa ranch house.
“The VIG has always been known for our fun outdoor spaces where you can eat, sip, and linger, so when it came to our first-ever East Valley location, we knew we wanted a welcoming, ranch house vibe that really honored the classic neighborhood,” Artie Vigil of ARV3 Design Studio said. “And what’s a better greeting than a spacious, convivial front porch and patio, rather than hiding everything around back.”
Visitors to The VIG Dana Park will recognize classic restaurant features like an oversized copper-topped bar surrounded by cozy banquette seating as well as a more intimate dining area tucked in the back that doubles as a private event space.
Custom artwork lining the walls will be unique to the Mesa location, honoring the neighborhood’s farming and ranching history. This, paired with a wooden jewel box interior, nostalgic old-west-style booths, and copper accents, will give the space a feel best described as “Mesa Modern.”
Open daily for lunch and dinner, weekend brunch, and weekday happy hour from 3-6 p.m., The VIG Dana Park will be led by renowned chef Jeremy Pacheco. For more, visit genuineconcepts.us or thevig.us.
