By Molly O’Brien
Spa Girl Cocktails offers ready-to-sip, 100% plant-based, gluten-free, vegan, and just overall better-for-you drinks made with six time distilled ultra-premium vodka.
The concoctions are available in innovative flavors with completely natural infusions — no artificial sweeteners or colors — of succulent peach, pear, and cucumber.
Spa Girl’s drinks are very low calorie with only 48 calories per serving and the lowest sugar and carb count on the bottled alcohol market today — yet, Spa Girl Cocktails still manages to present a 33 proof ready-to-drink beverage available in 750ML bottles, 200ML cans, and 50 ML bottles — perfect for any kind of summer adventure.
The name “Spa Girl” was inspired by founder Karen Haines’ reputation within her social circle to make incomparable spa water martinis.
Alisa Beyer, CEO of Spa Girl Cocktails, describes Karen as “super creative,” having “the best palette,” an extraordinary interior decorator, Joshua Tree music studio manager, and now an entrepreneur.
Beyer knew she had to get involved with the company as soon as she tasted her first sip. “It tastes like you’re sippin’ sunshine!” She exclaimed. Beyer emphasized how much better the taste of the Spa Girl flavors are, and how much healthier they are compared to traditional alcoholic vodka-infused beverages.
“Our target demographic is not so much an ‘age’ as a “mindset,’” Beyer said.
“Health-conscious, active, social, and aware of added sugars.”
“Our target demographic is not so much an ‘age’ as a “mindset,’” Beyer said. “Health-conscious, active, social, and aware of added sugars.”
Her personal favorite flavor is cucumber and she shared a recipe for a classic Arizona heat combating treat: “Take the pear flavor, a fresh jalapeno, and finish with a splash of club soda, or seltzer — and it’s unbelievable.”
She said. The company is always working to ideate the tastiest new flavors and are working to plan the launch of a “sparkling” vodka cocktail option available in strawberry, pineapple, and “pure” flavors — which is just pure sparkling vodka cocktail.
“We’re going to give champagne a run for its money!” Beyer said, of their upcoming sparkling tastes. The Spa Girl team is even working on creating a “Spa Girl Cocktails popsicle” product to be unveiled in the summer of 2021.
“We’re going to give champagne a run for its money!” Beyer said, of their upcoming sparkling tastes. The Spa Girl team is even working on creating a “Spa Girl Cocktails popsicle” product to be unveiled in the summer of 2021.
When the pandemic hit, and bars and restaurants were abruptly forced to close due to health concerns and safety mandates, Spa Girl Cocktails had to quickly pivot their marketing strategy.
“You woke up one morning, and every way that you sold alcohol had changed overnight.” Said Beyer.
The company has been working toward becoming a nationally sold beverage throughout the United States in grocery and convenience stores, which has become a bigger priority now that on-premise business at bars, casinos, resorts, spas, and restaurants have been severely impacted or even halted due to the pandemic.
Beyer spoke of the importance of her Spa Girl Cocktails team and the positive dynamic they share, as they work hard to continue to promote the brand amidst these unprecedented times.
“If you can laugh together, then you can really work together,” Beyer said. “When your business, and life, and everything is stressful, a strong team is really a blessing.” A perfect team motto for promoting (and enjoying) a fantastic cocktail this summer.
Visit the Spa Girl website: https://www.spagirlcocktails.com/
Follow them on Facebook: https://www.facebook.com/spagirlcocktails
Follow them on Instagram: https://www.instagram.com/spagirlcocktails/
For more on the writer Molly O’Brien:
Check out her website: www.metropolitanmolly.com
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