Sep. 26, 2017. Phoenix Raceway venue is to be renamed ISM Raceway beginning in 2018 as part of multi-year partnership to feature first-of-its-kind digital fan engagement experience. Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway. We’re focused on building a world-class facility and the partnership with ISM will further enhance our technology capabilities and create opportunities to better engage with fans, said Phoenix Raceway President Bryan R. Sperber. ISM Raceway will serve as a premier motorsports and entertainment destination for generations to come.

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